Shocking: Guy shares photos of his skin bleaching transformation...

The campaign against skin bleaching with its associated problems seems to be falling on death ears amongst most black Africans on the continent and elsewhere.

The campaign seriously needs to be amplified the more otherwise, we would continue to have in our midst such 'sick' people as in the photo rather pollute the minds of others.

Nigerian skin bleaching expert and bleaching cream seller who goes by the name, Pela Okiemute, shared these photos of himself on his instagram page showing how he gradually went from a dark skinned dude (left) to fairly light skinned (center) and finally light skinned (right).

He wrote:

"Next Stage and den I started toning from black to brown dis was Stage 2 honestly d brown was beautiful.#kingofbeauty #prettyandcaptivating #weinspirewomen."