- Super User
- Category: Entertainment
- Saturday, 11 July 2015 13:53
Stop calling my phone for Sarkodie’s number, hunt for your own talent – Hammer of the last two...
The CEO and founder of the Last Two Music Group, Hammer, who’s known in private life as Edward Nana Poku Osei, has plainly told young music producers who keep bothering him for Sarkodie, Edem, Manifest and some others’ phone numbers, ostensibly to use the shortest means possible to become instant hits by way of producing beats for these popular artistes, to put a stop to it and hunt for their own.
Now the current trend for most of the up and coming music producers in Ghana and perhaps elsewhere is that, Instead of hunting and grooming new talents for the music industry, they rather would produce one or two beats and try very hard to liaise with the already popular artistes in the game to record them and ride on their popularity to become instant hits.
Call that smartness on the part of the young music producers of today but Hammer, who is known for producing hits like ‘Oye Nonsense’ by Kwaw Kese, ‘Makola Kwakwe’ by Tinny and for having nurtured so many talents including Sarkodie, Obrafour and the like from zero to hero, thinks otherwise.
Here is the full text of what he said in a recent post:
“Young music producers of today always looking for an easy way out. ‘How do I get Sarkodie on my song?’, ‘Can you please give me Edem’s number?’, ‘Do you have M.anifest’s manager’s number?’ Lucky you, guys! Lol!
“So what happened to putting in that little hard work? There are so many great up and coming artistes out there that you can go for but hell no! That’s not what you guys are interested in.
“Pay your dues, my brother. Grow with an artiste from scratch and earn your stripes, man!
“Music production is not all about producing and selling beats to artistes for them to record elsewhere and send them back to you for you to mix and then go like ‘beat produced by me’. No!
“It’s about influencing the artiste throughout the making of the song till its completion. Otherwise, identify a potential, nurture him/her and earn the title ‘producer’ or remain a beat maker.”